Events play an important role in our society. Any happening or activity can be referred to as an event. It’s a unique moment in time celebrated with ceremonies and rituals to satisfy specific needs.
Events planning stand out among the line of promotional activities and it helps to create awareness about the product, brand amongst the target audience in a personal creative and innovative way.
Goals and Objectives for Event Management
Event management is vital for the following purpose:
1. Developing Theme of Event
The event management team develops the theme of the event.
The theme of the event should be linked to the purpose of the event.
Example: it should develop a team spirit or friendship between two clubs or states or nations.
Therefore, the theme of the event may be described as the friendship serves or “The Goodwill series”.
2. Develops Leadership Qualities
Event management develops leadership qualities.
To manage an event, the manager requires good leadership qualities to influence and motivate the subordinates to work effectively in making them more successful.
3. Develop A Team Spirit
Event management helps to develop team spirit in the employees.
The success of the event management largely depends upon the team effort.
Therefore, there is a need for teamwork between managers and their subordinates, and between the various departments in the organization, so as to make the event more successful.
4. Enhances Corporate Image
Proper event management helps to develop corporate images of an organization.
If the event is well managed, then there is a possibility of greater success.
5. Encourages Creativity
Event management encourages and develops creativity in the managers.
Managers need to be dynamic or innovative or innovative in managing the event.
And find out new and innovative ways to manage the event.
6. Ensure Safety and Security
The event management team ensures the safety and security of the people during the event.
The event management team makes proper security and safety arrangements.
For instance, the event management team makes proper arrangements to deal with a certain crisis such as the occurrence of fire, failure of lighting or air conditioning, gas leaks, and so on.
Related: Event Planning Checklist.
7. Financial Management
The event management team may be responsible for the financial management of the event.
The event management team may be responsible for:
- Preparation of budget for the event.
- Determining the break-even point.
- Preparation of cash flow analysis, and
- Preparation of profit and loss statement, etc.
Bonus: How to Manage the Event Budget.
7. Helps in Enhancing Corporate Images
If the event which is conducted turns out to be a good and successful one, it will definitely create a good corporate image in the eyes of the people.
8. Helps in developing team spirit
An event can be successful only when a group of people is involved in doing it.
When people start working in teams.
This will definitely contribute to increasing team spirit among the employees.
9. Leadership Qualities Building Customer Relationship
Event management helps in building good relationships with various people within the company and outside.
10. Building Creativity
If the event which is been conducted by a particular company is a challenging one, people will start to put more effort and bring in creative ideas to make the event a successful one.